Disney Channel
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Disney Channel |
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Disney Channel is a 24-hour channel that offers an unparalleled blend of creative and quality Disney entertainment that kids love and parents trust and enjoy. Targeting kids primarily between the ages of 5 and 14 and their families, it features an array of animated and live-action series, Disney Channel Original Movies and original, locally produced content. Disney Channel now broadcasts four localised feeds (Australia/New Zealand, India, Southeast Asia and Taiwan) in five languages and four subtitle tracks, available on all major platforms in 18 markets in the region. |
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Mobile/wireless/
broadband/online |
Digital/online
Disney Channel offers customised content for digital media platforms as part of its strategic focus on providing quality content where ever and when ever consumers want it. Disney Channel SVOD Service, the first Asia Pacific subscription video-on-demand service, is carried on Hong Kong’s Now Broadband TV as well as on various mobile platforms in the region, including Foxtel Mobile in Australia and StarHub Mobile in Singapore. |
Branded blocks |
In addition to Disney Channel and Playhouse Disney networks, there are 15 Disney-branded programming blocks available on free-to-air broadcasters across the region, including China and India. These branded blocks bring Disney’s programming, including animation, live action series and television movies to a broader range of target viewers. Disney branded blocks are stand-alone mini-shows that allow viewers to sample the magic of Disney, creating appointment viewing and driving broadcaster ratings. |
Content |
Top shows for 2008/2009
Top programmes on Disney Channel range from original animated and live-action series to Disney Channel Original Movies. Original programming, including Hannah Montana and High School Musical 1 & 2, are global phenomena on television and beyond to music CDs, DVDs, books, games, apparel, accessories, digital media and interactive games.
Key new animated and live-action series in 2008 include Phineas and Ferb, Wizards of Waverly Place, The Suite Life on Deck plus new seasons of Cory in The House, The Emperor’s New School and The Replacements. Phineas and Ferb is Disney Channel’s newest animated series that fulfils every kid’s school break fantasy. This series debuted worldwide on the same day in February 2008. The Suite Life on Deck is an offshoot of hit Emmy-nominated series The Suite Life of Zack & Cody. This new series follows twin brothers Zack and Cody Martin and hotel heiress London Tipton after they enroll in a semester-at-sea programme aboard the SS Tipton. The premiere is scheduled for December 2008 on Disney Channel Southeast Asia. New Disney Channel Original Movies in 2008 include Camp Rock, The Cheetah Girls One World, Princess Protection Program and Hatching Pete. Camp Rock is a song- and dance-filled tween hit that premiered in the U.S. in June 2008 and became Cable’s mostwatched entertainment telecast of 2007/08, with a total of 8.9 million viewers. Its Asia Pacific premiere was scheduled for September 2008. |
Local production |
Disney Channel is committed to localisation with production of original, creative local content that reflects the lives of local kids and families. A key local production in Asia Pacific is As the Bell Rings, which is based on Disney Channel Italy’s hugely successful concept Quelli d’ell Intervalo, about what happens during recess in the hallway between classes. From school crushes, gossip, exams and teachers, the comedy series explores diverse and relatable themes as seen through the eyes of high school students. In China, this series debuted in August 2007 on Dragon Club and is now in its second season. As the Bell Rings has also been successfully adapted in Australia and Singapore (on StarHub Mobile). In India, Break Time Masti Time (the local version of As the Bell Rings) is confirmed for a 26-episode production for season one. |
Design/promo/creative |
Walt Disney Television International (Asia Pacific)
(“WDTVI”) is responsible for the management, creative development and commercial operations of Disney Channels (Disney Channel, Playhouse Disney and Toon Disney) across all media platforms in the Asia Pacific region (excluding Japan and Korea). WDTVI also manages Disney and Jetix branded programming blocks available on free-to-air networks. Disney-branded-programming is now seen in 19 markets in nine languages, reaching 490 million households in the region. |
Who's who |
Rob Gilby
Senior Vice President and Managing Director,
Disney-ABC International Television (Asia Pacific)
Anna Woo
Vice President, Business Operations and Finance,
Disney Channels and Disney-ABC International Television (Asia Pacific)
Melissa Dixon
Vice President and General Manager,
Disney Channels Australia/New Zealand
Simon George
Vice President, Marketing,
Disney Channels Asia Pacific
Dai Hua
Vice President and Managing Director,
Walt Disney Television International, Greater China
Daniel Shum
Vice President, Consumer Strategy and Research,
Disney Channels Asia Pacific
Antoine Villeneuve
Senior Vice President and Managing Director,
Walt Disney Television International, India
Laura E. Wendt
Vice President and Managing Director,
Disney ChannelsSouth East Asia |
Advertising Sales |
Billy Huang, Vice President, Ad Sales and Distribution,
Walt Disney Television International, Greater China
Vijay Subramaniam, Director, Strategic Sales & Market Development,
Walt Disney Television International, India |
Address |
Walt Disney Television International(Asia Pacific)
19/F, Shell Tower, Times Square
1 Matheson Street
Causeway Bay, Hong Kong
T: +852 2203 2000 F: +852 2203 1000
W: www.disneychannel-asia.com
Local Offices:
Australia/New Zealand
Walt Disney Television International (Australia/New Zealand)
T: +61 2 9922 9444
W: www.disneychannel.com.au
South East Asia
Walt Disney Television International (Southeast Asia)
T: +65 6542 2336
W: www.disneychannel-asia.com
Greater China
T: +86 10 6505 7776
W: www.disney.com.cn
Walt Disney Television International (Taiwan)
T: +886 2 2382 0988
W: www.disneychannel.com.tw
India
Walt Disney Television International (India)
T: +91 22 6651 6666
W: www.disneychannelindia.com |
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