MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists.

Owned by / Company 

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.4 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Visit

Who's who 

Mark Whitehead
President & Managing Director, Asia Pacific

Tan Chee Kiat
Chief Operating Officer, Asia Pacific

Ben Richardson
General Manager & Senior Vice President, Australia and New Zealand

Pierre Cheung
General Manager & Senior Vice President, Greater China

Susumu Imata
General Manager & Senior Vice President, Japan

Paras Sharma
General Manager & Senior Vice President, Southeast Asia

Target audience 

Young adults aged 15 to 34 years old.

Local Production 

VIMN produces music and lifestyle shows, awards shows and local productions from events like MTV Music Evolution Manila for global, regional or local telecast. In 2016, VIMN Asia also created Comedy Central Asia’s first original stand-up series, Comedy Central Stand-up, Asia!, produced in collaboration with LOL Events in Malaysia. The MTV music video dance tutorial programme, Ok Danceoke, was produced out of Singapore, and MTV regional monthly artist special MTV ASIA SPOTLIGHT was produced out of Asia.


Nine brands – MTV, Nickelodeon, Nick Jr., Comedy Central, VH1, Colors, Paramount Channel, Rishtey and Sonic span channels such as MTV Asia, MTV LIVE HD, MTV China, Nickelodeon, Nick Jr, Comedy Central Asia, Paramount Channel, local and JV/partnership feeds.

Channel distribution in Asia 

In Asia, VIMN operates 37 television feeds across 46 markets, reaching over 762 million households across cable, DTH, IPTV, mobile and internet platforms


On-demand content (MTV, Nickelodeon, Nick Jr., Comedy Central) is widely avail-able across Asia through authenticated Catch Up VOD and SVOD with various affiliate partners. VIMN also works with digital video platforms to offer viewers their favourite shows whenever, wherever they want. Viacom has launched Viacom Play Plex, a suite of mobile TV apps offering VOD access to the best content from all its international TV brands, anytime and anywhere. BET Play launched interna-tionally in June 2016. In August 2016, Nickelodeon launched the Emmy award-winning Nickelodeon Play app in Singapore through its collaboration with Singtel. It is available from the App Store, Google Play, and can be accessed via the “Kids Pack” section of Singtel’s Cast app. MTV Play, Comedy Central Play, and Nick Jr. Play will be introduced next

Affiliate marketing 

Tina Cai
Director, Content Distribution, Southeast Asia

The single most important influence on Asia’s TV industry in the next 12 months will be...

"TV Everywhere is becoming a greater reality. We’re seeing accelerated change in how our audiences are consuming content, so we need to work closely with our partners to create a balanced ecosystem for continued growth. Within today’s distribution landscape, we still believe it pays to have strong brands and great content."

-Mark Whitehead, President & Managing Director, Asia Pacific

Advertising Sales 

Vishal Kurien
Vice President, Advertising Sales, Asia


Viacom International Media Networks
151 Lorong Chuan
#03-08, New Tech Park (Lobby H)
Singapore 556741


T: +65 6221 8166


1 January 2017