So far, the biggest im- pact on sales in Asia this year is the content pricing strategy among the Asian countries.” The big indus- try mergers and vertical integrations of studios will have a material impact on the supply and demand dynamics of premium content.” Ken Lo, EVP Distribution & Networks, Asia Pacific, Sony Pictures Television Anne Jakrajutatip, CEO, JKN Global Media Public Co Ltd With the in- creased competi- tion, the channels and platforms all want to stand out: creating opportuni- ties and also the need for creative deal making. The increase of local produc- tions has also opened our first scripted deals in the region.” Sabrina Duguet, Executive Vice President, Asia Pacific, all3media Over the past year, Fremantle has become the #1 distributor of formats in Asia... Two reasons: the formats are tried and tested ratings winners, and we have a pure licens- ing business where the platforms and broadcast- ers are responsible for production.” One What’s the one thing that has on sales in Asia this year? answers included everything streaming to China, children, programmatic solutions for Ganesh Rajaram, General Manager, EVP Distribution Asia, International, Fremantle Buyers are not looking to acquire programmes for volume on their services, but are now focused on acquir- ing blue-chip titles to spearhead their con- tent offerings”. Julius Toh, Vice President, Content Sales Asia Pacific & Middle East, Fox Networks Group Content Distribution Our penetra- tion in the Philippines has a positive influence on consumption in the neighbouring countries.” Salmi Gambarova, Sales Executive - 8 CIS, Asia, Australia, Kanal D Effective stra- tegic partner- ships that produced richer content for consumers and inno- vative programmatic solutions for adver- tisers.” Parminder Singh, Chief Commercial and Digital Officer, Mediacorp There is a ris- ing demand for children’s pro- grammes.” Akira Ichikawa, General Manager, Program Sales, NHK Enterprises Inc contentasia issue five, october 2018