contentdata
What goes where
Some Asian programming travels better than others, but almost all con-
tent these days is travelling further than it used to thanks to streaming
platforms and greater opportunity for exposure, a healthier appetite
for experimentation by programmers, who in turn are encouraged by
more diverse user engagement, and the realisation that audiences
will actually watch content not made on their doorsteps in languages
other than their mother tongue. In all, a lovely moment for the content
industry despite a difficult funding environment and broken production
models, particularly in Southeast Asia.
Full measurement of 100% of the activity on digital platforms (legal
or illegal) around Asian titles is ramping up. For now, data science
tells us that, with a few exceptions, Asian originals haven’t generated
anywhere near the online activity in the region this year than there is
around Hollywood’s blockbuster titles such as The Walking Dead, West-
Taiwan: Top 10 Overall TV Shows
Rank Title
1 2
3 4
5 6
7 8
9 10
My Hero Academia (僕のヒーローアカデミア)
Westworld The Walking Dead
Mr. Player (綜藝玩很大)
Attack on Titan (進撃の巨人)
Game of Thrones
Super Taste (食尚玩家)
The Originals
Marvel’s Agents Of S.H.I.E.L.D.
The Seven Deadly Sins (七つの大罪)
Philippines: Top 10 Overall TV Shows
Average Demand
Expressions™ 941,001
848,582 718,234
717,364 715,981
681,526 659,096
591,165 570,896
553,648 Taiwan: Top 10 Digital Originals
Rank Title
Platform 1
2 3
4 5
6 7
8 9
10 Santa Clarita Diet
Orange Is The New Black
Stranger Things
Star Trek: Discovery
Black Mirror
Castle Rock
Bosch Marvel’s Luke Cage
The Handmaid’s Tale
Community Netflix
Netflix Netflix
CBS All Access
Netflix Hulu
Amazon Video
Netflix Hulu
Yahoo! Screen
Date range: 02 - 08 August, 2018
Title Westworld
Brooklyn Nine-Nine
The Flash
Suits Agents of S.H.I.E.L.D.
Game of Thrones
The Big Bang Theory
America’s Got Talent
Supergirl Spongebob Squarepants
Rank Title
Platform 1
2 3
4 5
6 7
8 9
10 Marvel’s Luke Cage
Queer Eye
13 Reasons Why
The Handmaid’s Tale
The Grand Tour
Sense8 Star Trek: Discovery
Voltron: Legendary Defender
Stranger Things
Carpool Karaoke
Netflix Netflix
Netflix Hulu
Amazon Video
Netflix CBS All Access
Netflix Netflix
Apple Music
26 Market: Singapore
1 2
3 4
5 6
7 8
9 10
Brooklyn Nine-nine
Steven Universe
Spongebob Squarepants
The Walking Dead
American Horror Story
Riverdale One Piece (ワンピース)
America’s Got Talent
Game of Thrones
My Hero Academia (僕のヒーローアカデミア)
Average Demand
Expressions™ 8,087,343
6,320,607 5,852,475
5,723,583 5,298,836
5,078,724 4,966,451
4,694,081 4,671,391
4,646,319 Rank
Title Platform
1 2
3 4
5 6
7 8
9 10
13 Reasons Why
Stranger Things
Voltron: Legendary Defender
Narcos Sense8
Queer Eye
Black Mirror
The Handmaid’s Tale
Marvel’s Luke Cage
The End Of The F...ing World
Netflix Netflix
Netflix Netflix
Netflix Netflix
Netflix Hulu
Netflix Netflix
Average Demand
Expressions™ 4,462,234
4,045,644 3,500,681
3,318,741 3,301,658
3,130,195 2,958,694
2,539,496 2,433,743
2,195,088 Market: Philippines
Australia: Top 10 Overall TV Shows
Average Demand
Expressions™ 363,655
270,883 257,902
229,891 223,873
214,413 203,250
201,040 198,270
178,032 Singapore: Top 10 Digital Originals
Date range: 21 - 27 June, 2018
Title Date range: 19 - 25 July, 2018
Singapore: Top 10 Overall TV Shows
1 2
3 4
5 6
7 8
9 10
Rank Philippines: Top 10 Digital Originals
Average Demand
Expressions™ 503,646
473,099 463,824
448,274 431,965
418,867 388,350
350,362 284,748
257,766 Market: Taiwan
Rank world and 13 Reasons Why, according to data from Parrot Analytics
published in ContentAsia’s eNewsletter every two weeks.
Zombies and sci-fi are Asia’s hottest properties. The Walking Dead
showed up on top 10 lists in 12 countries (Australia, China, India, Indo-
nesia, Taiwan, Japan, Philippines, Pakistan, Hong Kong, Vietnam, Ma-
laysia, Thailand), missing only from lists in Singapore and South Korea.
HBO’s Westworld was on the most active lists in five countries (Taiwan,
Singapore, Australia, Indonesia, Japan) along with Game of Thrones
(Taiwan, Philippines, Singapore, Indonesia, Pakistan, Hong Kong, Viet-
nam, Malaysia, Thailand).
Parrot Analytics’ data shows that Asian originals are, for now, topped
by Japanese anime, a genre with very long legs and incredibly passion-
ate audiences in Asia.
The anime titles with the widest visibility on weekly lists this year in-
Rank Title
1 2
3 4
5 6
7 8
9 10
Average Demand
Expressions™ 2,400,486
2,062,308 1,982,325
1,526,534 1,514,438
1,448,376 1,338,108
1,329,138 1,284,093
1,256,076 13 Reasons Why
Love Island
Brooklyn Nine-Nine
Westworld The Walking Dead
Love Island Australia
The Handmaid’s Tale
The Big Bang Theory
The Flash
Roseanne Australia: Top 10 Digital Originals
Average Demand
Expressions™ 165,309
146,039 135,119
119,410 113,641
112,235 95,257
92,413 88,065
84,742 Rank
Title Platform
1 2
3 4
5 6
7 8
9 10
13 Reasons Why
The Handmaid’s Tale
Sense8 Cobra Kai
Arrested Development
Lost In Space
Orange Is The New Black
The Good Fight
Star Trek: Discovery
The Grand Tour
Netflix Hulu
Netflix YouTube Premium
Netflix Netflix
Netflix CBS All Access
CBS All Access
Amazon Video
Date range: 7 - 13 June, 2018
Average Demand
Expressions™ 2,400,486
1,338,108 1,000,374
929,866 867,755
704,087 700,892
511,697 501,925
496,022 Market: Australia
contentasia issue four, august 2018
