Mattel Creations

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognised leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends™, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

Who's who 

Karen Leung
T: +852 3185 6055
 E: karen.leung@mattel.com

Production 

Turning Mecard™ is an exciting new Korean series being introduced to children around the world by Mattel. Created by acclaimed animated content writer, Atsutshi Maekawa (Yu-Gi-Oh!, Dragonball and Bakugan), series 1 (52x30 mins) will roll out internationally with series 2 (52x30 mins) currently in production. Mattel is delighted to be the master licensee to this IP for all rights worldwide except Korea.

Genres

Mattel has a variety of kid’s genres across pre-school to action and comedy. Educational values like life lessons from Thomas & Friends are most wanted in China.

Rights

Most of Mattel’s content rights are managed in-house with a few partner exceptions such as Universal and DHX.

Top shows are... 
Barbie Dreamhouse Adventures

Barbie and her fun-loving sisters, Chelsea, Stacie and Skipper take you on their wild adventures in a new animated comedy series. From their Dreamhouse in Malibu to escapades around the globe, they navigate life’s ups and downs with plenty of laughs, musical numbers, and just enough sparkle and fantasy that will have every girl believing that anything is possible. Episodes/length: 26x22 mins

Turning Mecard S1

Turning Mecard enables kids to discover a new world through magical transformation, building friendship and fighting for good. Chan, our protagonist, is an energetic grade schooler who loves the mystical minicars he hears so much about. One day, he meets Evan, a real living minicar that transforms into a creature called Mecanimal. Mecanimals are from a different world called Triforce. The Mecanimals have special powers they use to battle each other. Chan and Evan bond and realise they both need one another to find missing family members. Their quest takes them on an amazing adventure where they meet other Mecard Warriors, discover new Mecanimals with incredible powers and learn to defy evil in order to protect the world. Episodes/length: 52x30 mins

Thomas & Friends S21 + Journey Beyond Sodor

Thomas and his friends are back and Hugo the mysterious “engine of the future” has joined the team, bringing speeds never seen before to the Island of Sodor. Thomas also builds friendships with Hannah, a break-van who loves to go as fast as possible! With stories of friendship at the core of the series, Thomas and his friends experience some of the biggest crashes, fastest races and most thrilling adventures yet. Join Thomas and his friends in this exciting adventure to the mainland that shows us friendship is more important than being the favourite engine. Can Thomas and the new experimental engines save James and help bring him back to the Island of Sodor? Episodes/length: 20x10 mins & 1x70 mins

Outlook 

"YouTube is significantly growing its subscriber base and viewership in the region. Although traditional broadcasting business is keeping its vast penetration to household, digital platforms have garnered constant viewing pattern from younger generations. For kids content, series of shorter duration episodes and shorts shall sustain content exposure on broadcast, but prominent viewership on digital platforms too. 2017 is going to be a promising year for Mattel Creations in APAC, especially as we are launching various new shows. First is the No.1 boys animation brand from Korea, Turning Mecard. We will also be distributing our very first TV series of Barbie, Barbie Dreamhouse Adventures and Barbie Dreamtopia, and we are aiming at expanding the popularity of this brand in the business. And of course, our Thomas & Friends will return with season 21 and a new 70-minute movie throughout APAC!

Grace Chan, Commercial Director, Mattel Creations APAC

Address 

Mattel Creations
APAC Headquarters
Room 504-512 North Tower
World Finance Centre, Harbour City
Tsim Sha Tsui, Kowloon
Hong Kong

Contact 

T: +852 3185 6055
E: content.APAC@mattel.com
W: www.mattel.com