Zee Entertainment Enterprises Limited (ZEEL)

Zee Entertainment Enterprises Ltd. (ZEEL) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies across genres, languages and platforms. With its new brand ideology and purpose – “Extraordinary Together” – ZEEL aspires to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary. ZEEL is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. For more info log on to www.zeeentertainment.com

Address

Zee Entertainment Enterprises Limited
18th Floor, Marathon Futurex,
N M Joshi Marg, Lower Parel East,
Mumbai – 400013, India
T: +91 22 7106 1465
W: www.globalcontenthub.net
E: response@atl.esselgroup.com

Who’s who...

Sunita Uchil
Chief Business Officer – International Ad Sales, Global Syndication & Productions

 

Global Content Hub by Zee is the single point access to a wide choice of content from across the world and is a major creative and broadcasting entertainment programming force. The extensive portfolio is a one-stop-shop offering award-winning programmes in every genre – historical, romantic, family and thriller dramas; reality and formats; adventure and travel; scripted comedy; kids; lifestyle and fitness programmes, and much more, all in variety of languages including Hindi and English. Global Content Hub by Zee holds one of the most significant international content libraries in the world with 250,000+ hours of premium content including 4,200+ movie titles. Log on to www.globalcontenthub.net

Genres

“Dramas dominate our content sales for Asia, followed by English-language Lifestyle programming from our U.S. channel, Z Living. Our future focus will also be our home-grown Zee Format Factory formats whose latest production includes the English adaptation of the popular Zee TV 1990 series, Hum Paanch. We have 20 episodes this new series, titled Lala’s Ladiez, which is produced in the U.K. by Endemol Shine. We are also presenting the Moksha game show inspired by another Zee TV popular show, Saanp Seedi.”

Production

“We are in discussions to partner with Asian broadcast, distribution and production companies and look forward to announcing deals soon. Our latest factual series, Life of Earth from Space, produced by Talesmith in association with the Smithsonian Network, is in production and will soon be available for pan-Asian licensing.”

HD/4K

“All our content is produced in HD and we have produced 4K series in India. We are anticipating the growth of, and investing in, 4K content.”

Trends & Outlook

“In 2017, the demand for Indian Content grew tremendously in Asia. Interest in our dramas came from Vietnam, Myanmar, Philippines & Cambodia; new Digital platforms improved the viewer’s palate, offering new genres of films; Lifestyle content found new distribution avenues in China. It has been a very promising 2017. For 2018, we are prepared for markets that prefer to produce local content, successfully adapting our scripted shows and the formats of our reality shows which are available for licensing. Thus, along with local productions, our focus will be formats of scripted and non-scripted shows.”

Asia focus in 2018

“Given the range of our content, our markets vary as per the content on offer and of interest. Our dramas will continue to be of prime interest in Southeast Asia. Far East markets will be interested in our reality formats. The Asian English-centric markets will be our focus for our U.S.-produced lifestyle and factual content. We also expect to grow with our partners in the OTT space, developing a cohesive model of content availability and viewing habits.”

Top shows are...

Kundali Bhagya
Full of complex emotions, this dramatic series follows two orphaned girls who discover the existence of their mother and sister after their father dies. Episodes/length: 100x30 mins. Drama

Lala’s Ladiez
Set in Southhall, London, Lala’s Ladiez follows the hilarious adventures of an Indo-British family – a father, his five lively daughters, one current wife and the spirit of his dead wife – while they all survive the chaos. Episodes/length: 20x30 mins. Sitcom

Yoga Girls
This docu-soap showcases two west L.A. yoga groups who are each determined to do it their own way – one group driven by self-promotion via social media, and the other who are die-hard yoga traditionalists. Episodes/length: 6x60 mins. Reality