Deutsche Welle

Deutsche Welle (DW) is Germany’s international broadcaster and a trusted source for reliable news and information with content in 30 languages. The flagship channel DW provides analysis and insights to viewers around the globe, reporting on important issues in English 24/7. With continuous news reports, special features and talk shows covering everything from business, science and politics to culture and sports, DW brings people closer to what matters most – made in Germany, made for minds.

Who's who 

Petra Schneider
Director Distribution
T: +49 228 429 3501
E: [email protected]

Mee Fung Lee
Asia Representative
T: +603 2093 0866
E: [email protected]

Content 

DW is broadcast around the world and we adapt news and programming that corresponds to each region’s prime time and our scheduling reflects this balance of news, features and magazines. When acquiring content, DW places an emphasis on international appeal, but also requires content that has worldwide geographical rights. Since the relaunch of the flagship English channel in 2015, DW has reduced the proportion of re-runs in the schedule.

Target audience 

DW’s audience in Asia consists of opinion leaders and educated professionals in government and business that are located primarily in urban areas and are aged between 20 and 49 years old.

Local Production 

One of DW’s strong points in Asia is developing programming that can be adapt- ed for different target regions and partner co-productions are the cornerstone of this. In 2018 our biggest Asia-oriented format was Founders Valley, a 10-part series that uncovered the start-up scene in eight countries across Asia. DW also has long-running co-productions that have proven success in Asian markets. For example, DW’s science for- mat is adapted to Manthan for Hindi audiences, Onneshon for Bangladesh, Inovator for the Bahasa Indonesian market and Sawal for Pakistan. We also include subtitled programming in Indonesia and Vietnam

Television 

DW broadcasts two linear channels in Asia – DW in English and DW (Deutsch) in German. DW also works with local partners on co-productions and regionalised adaptations of popular programming. We adapt certain programmes with subtitles in specific markets. In Asia, DW’s English channel is available in HD.

Channel distribution in Asia 

DW is available in English and German as a 24-hour linear channel in almost every Asian country. At present, DW can be found on more than 1,100 platforms and channels across Asia on a wide variety of platforms. DW and DW Deutsch is broadcast as a linear cable channel, on DTH, IPTV, mobile, on DVB-T or via re-broadcasting partners that offer select DW programmes via terrestrial free TV, online and on mobile devices. This range of options makes DW available to more than 100 million households in Asia.

Mobile/wireless/broadband/online 

DW’s SVOD services are offered through select IPTV partner packages. In China, for example, we have deals with the popular video websites Tudou, Youku and Huanqiu. DW Premium is a new service that provides partners easy access to an exhaustive catalogue of DW content. We have also expanded partnerships with OTT and VOD providers to increase our reach. And the DW for Smart TV app is available on most smart TV models with an easy-to-use interface featuring the best DW programmes.

Advertising/sponsorship 

Advertisers with DW can take advantage of a lucrative audience demographic with classic advertising opportunities on DW’s 24/7 English- language TV programming. There is also the possibility to sponsor programmes and create promotional stories with a distinctive character and a high level of credibility.

The single most important influence on Asia’s TV industry in the next 12 months will be... 

Entertainment markets in Asia as marked by diversity, and producers and broadcasters need to offer content with regionally minded distribution. What works for Indonesia may not work in Japan. Keeping up with viewer’s tastes is key to success and when we look at the overall trend we are noticing IPTV and online- based, on-demand video emerging as a rival to linear television.Petra Schneider, Director Distribution

Advertising Sales 

Mee Fung Lee
Asia Representative
T: +603 2093 0866
E: [email protected]

Address 

Deutsche Welle (DW)
Kurt – Schumacher – Str. 3,
53113 Bonn, Germany
T: +49 228 429 0
E: [email protected]
W: www.dw.com

HQ in Asia: PIK film
30 Lorong Bukit Pantai
Lucky Garden, Bangsar,
59100 Kuala Lumpur, Malaysia
T: +60 3 2093 0866
E: [email protected]
W: www.dw.com

Date 

19 Feb 2019