Miao Mi

Miao Mi is the Mandarin edutainment channel created for pre-school kids across Asia.

Owned by / Company 

Celestial Tiger Entertainment (CTE) operates the largest bouquet of pan-Asian channels dedicated to Asian entertainment. CTE’s current channel brands – Celestial Movies, CCM, cHK, Miao Mi, KIX and Thrill – cover the most popular entertainment genres in Asia. CTE also produces original content for its bouquet of channels.

Who's who 

Todd Miller
Chief Executive Officer
Ofanny Choi
Executive Vice President, TV Networks
Sylvia Noronha
General Counsel

Content 

Miao Mi acquires regional rights to quality edutainment programmes across Asia for pre-schoolers. Miao Mi also produces its own original education series.

Local Production 

CTE is dedicated to producing high-quality Mandarin education series for Miao Mi.

Television 

CTE has six core 24-hour pay-TV channel brands with 13 feeds, covering 18 territo- ries. Celestial Movies, cHK, Miao Mi and KIX are available in HD. All channels are localised through subtitling or dubbing.

Channel distribution in Asia 

Miao Mi is in Indonesia, Korea, Malaysia, Singapore, the Philippines and Thailand.

Mobile/wireless/broadband/online 

CTE has SVOD, catch-up and OTT services for all of our channels.

Affiliate marketing 

Annie Chan
Executive Director, Affiliate Sales
E: [email protected]
Annie Lim
Executive Director, Affiliate Sales
E: [email protected]

Advertising/sponsorship 

Each channel carries around six minutes per hour of advertising.

The single most important influence on Asia’s TV industry in the next 12 months will be...

"Curation. Thoughtful, quality editorial curation is back in vogue among consumers increasingly overwhelmed by the proliferation of content and viewing options.”

Todd Miller, Chief Executive Officer

Address 

Celestial Tiger Entertainment
16/F, Kwun Tong Harbour Plaza,
182 Wai Yip Street, Kwun Tong,
Hong Kong

Contact 

T: +852 2239 6000
W: www.celestialtiger.com
LinkedIN: company/celestial-tiger-entertainment- limited

Date 

21 Feb 2019