INquotes: Industry bosses speak about everything from audience measurement and decision making to China, Malaysia and local production ecosystems.

Seen and heard at the ContentAsia Summit in Singapore this year...
with a whole lot more at www.contentasia.tv

"We are really trying to make Hotstar the canvas for India’s biggest storytellers and some of the really big passion projects that they have. And... tell these across the length and breadth of this country, take some of them global and really invest in making them big.”
Gaurav Banerjee, President, Hindi Entertainment, Star India

“Miss S is smart, brilliant, beautiful and brave. These are the characteristics that women should learn still in China. That’s why I decided to choose this TV show.”
Rebecca Wu Xiao, Vice GM, Shanghai 99 Visual Company, on new Chinese drama, Miss S, based on Australian series, Miss Fisher’s Murder Mysteries, distributed by all3media International

"The film industry in Malaysia needs a full overhaul and turnaround in every possible manner... we have a chance right now to change the environment to protect the industry 100%.”
Hans Isaac, Chairman, Finas Malaysia

"TV ratings need to change. The tech is there but the commercial agreements it [are not]. TV broadcasters need to push together to make this happen. The survival of the industry is at stake.”
Ariya Banomyong, President & Director, BEC World Plc Thailand

“To drive ratings in Thailand, you need to transform programmes into Thai, not just with languaging, but in making connections with the audience.”
Anne Jakkaphong Jakrajutatip, CEO, JKN Global Media plc

"I tell our partners in China there are three go’s – go in, go out and go deeper.”
William Tan, MD, Endemol Shine China

"We’re not afraid of making hard decisions because we need to move forward.”
Loke Kheng Tham, Chief Executive, Mediacorp

”We should shed the tyranny of the programming grid... We should be very focused on what our consumers want. We’re lucky that we have TV, audio, online... Rather than thinking of each one of the platforms individually, we should be (and are) looking at how consumers interact and engage with us on a daily basis. And how we optimise that.”
Loke Kheng Tham, Chief Executive, Mediacorp

"We spend a lot of time thinking about building a production ecosystem. Our perspective is our unique needs as a company as opposed to skill sets unique to each market. For us, it’s about management of a larger scale international production... It’s not that there aren’t experienced people in Asia. It’s just that sometimes our needs are a little more unique than what has been in each market.”
Gavin Barclay, Director of Post Production, APAC, Netflix

“The first set of shows was planting a flag. Now we have proof of concept and we are creating the content buckets and narrowing down the genres we want to build.”
Mark Francis, Global Director of Original Programming, iflix

Published in ContentAsia Issue Six 2019, 4 November 2019