Feature

Julius Toh, Vice President, Sales, Distribution & Networks, Sony Pictures Television Networks Asia

Julius Toh, Vice President, Sales, Distribution & Networks, Sony Pictures Television Networks Asia

What are your top three priorities for distribution of your content in Asia in 2020?

Continue to expand the range of our product reach to our clients so that they can benefit from our extensive offerings. They range from our Hollywood blockbuster movies and TV series across all genres, to our ground-breaking Asian content, to our globally recognised scripted and unscripted formats and outstanding animation programmes

Work with all the new upcoming platforms and services as we are always looking to support the industry with our content to maintain its vibrancy and to allow more people to have access to Sony’s programmes.

Provide even better marketing support to our partners as great content paired with great marketing has been a proven success formula for us. 

Did the market live up to expectations in terms of acquisitions in 2019?

"Yes, and we are on track to have another stellar year in 2019. Thanks to our great slate of content and, more importantly, the strong relationships we have with all our partners in the region."  

What do you think will have the biggest influence on acquisition of your content in 2020?   

"The discerning consumer as always! They have more choices than ever and will always go for the best story-telling and entertainment available. In that respect we feel confident that our upcoming content slate will tick all the boxes for both our platform partners and their target audience."