April magazine - out now!
Thailand has taken a hard look at soft power – and has cherry-picked leaders from across the media industry to collaborate on an ambitious new plan. Among other national goals, the soft power strategy will put Thai television series and films on a Korea-style global trajectory. The new scheme, under a single integrated body modelled upon Korea’s Kocca and Taiwan’s Taicca, could have as much as THB 1 billion/US$27.3 million a year for film alone. Hopes are that this will, in turn, feed back into the country’s economy and international profile. This will fuel further investment into the cultural environment that will exert an even bigger influence on audiences around the world. That will, in turn… How will all this work? ...the full story is in ContentAsia's latest magazine, published for #miptv The digital version of ContentAsia's April magazine is at https://lnkd.in/gazHZHvd 💥 #contentasia #thaidrama #thaifilm