telcoscontent
Globealisation Hello K-Idol (main pic) Joe Caliro
Philippines’ telco giant, Globe Telecom, has 65m customers and a sharp focus on building a broad-ranging creative ecosystem. Senior advisor Joe Caliro talks about the music, movies, style, fashion and production partnerships feeding into the bigger picture. A month ago, on 3 November, Globe Studios, a division of Philippines’ telco giant Globe Telecom, and Viu, the OTT/streaming service of Hong Kong telco giant PCCW, premiered a Korean music talent/reality show with an additional window on cable music channel Myx, owned and operated by traditional free-TV/pay-TV broadcaster ABS-CBN. The idea behind Hello K-Idol – a first-of-its kind coproduction – was “to bring K-pop closer to Filipinos”. Eleven days Photograph by Daniel Tan
later, Globe dropped 10 songs by 10 Filipino artists simultaneously on Spotify in the Elements Music Camp 2018 playlist, with a streaming window for a behind-the-scenes making-of Elements show and a slate of related content on emerging markets’ platform iflix. And there’s more – movies, style, fashion, theatre, plus relationships with Disney, Turner, Netflix, Hooq and others... all part of a wide-ranging creative ecosystem Globe is building to nurture and support creative talent and engage its universe of 65-million (and growing) consumers. Globe’s Manila-based senior advisor, Joe Caliro, says the telco’s content priorities are to “find stories or platforms that reach beyond the Philippines”. “We start with a purpose to select projects that support the arts and Filipino creators, whether that’s in music, fashion, theatre or film. We then give mentor-
44
contentasia issue seven, december 2018