Diana Borbón,Sales Manager,Atresmedia Television
What are your top three priorities for distribution of your content in Asia in 2020?
"We are looking for the best partners for our series and documentaries, strengthen relationships with our clients and looking for new opportunities."
Did the Asia market live up to expectations in terms of acquisitions in 2019?
"We are happy with 2019’ results. We have closed some deals in China and Vietnam for example, but our challenge is to be able to increase business relationships with key partners in new territories for us, like India and Korea."
What do you think will have the biggest influence on acquisition of your content in Asia in 2020?
"Our aim is to build long-term relationships and consolidating alliances between Spain and APAC. On the one hand, we are strong in fiction. Series Atresmedia is a recognised brand worldwide. All series have a dramatic value. The characters and their stories captivate the audience with three essential emotions: sympathy, suspense and surprise. We think that both, the ready made version and the remake rights could work in APAC. Proof of that is that some series have already been showed in the region: CCTV in China, which aired “The time in between” and “A normal family”; in Japan, NHK showed “The time in between” as well, and Hulu have “Locked up”. And our best telenovela, “The Secret of Old Bridge” is aired in Vietnam.
On the other hand, we are also adding documentary series to our catalogue. It is a genre that is growing. We have some series that will follow the life of elite athletes like Carolina Marin (badminton) or Fernando Torres (football), both are well-known in the region, and other series that will face the challenges of the future with robotics or lack of water for example."