Elaine Uy-Casipit,Head, OTT (iWant) & Officer in Charge – Head Digital Media Division,ABS-CBN Corporation (Philippines)
What’s the biggest technology challenge you face in adding (or boosting) your online and/or streaming video elements?
“Quality of internet in the Philippines is generally slower and more expensive than in other countries and it becomes a barrier for our consumers where they would have to pay for data before being able to consume content in the platform. This also plays a factor to the quality of content that users are able to stream since a slower internet connection will give out a lower quality video.”
Is there any one particular technology that has made a radical difference to the way you operate?
“With the recent relaunch of our OTT platform (iWant), we’ve seen the value of cloud technology and how it really helped out the agility of digital platforms in terms of scaling for traffic/processing needs. This technology helped us out when there were spikes in major content programming.”
What do you wish broadcast/streaming tech vendors would do (or say or offer) for you that they aren’t doing now?
“Technology that would allow us to adapt to all devices (mobile and TV devices like smart TVs/Roku/set-top boxes) with a single technology build. This would allow us to be more agile in adapting to where consumers would want to consume their content.”
What’s at the top of your tech wish list for 2019/2020?
“Compression for video delivery. This would help a lot with the consumers as this would allow lower data needs for streaming content while maintaining a good video quality delivery in all platforms.”
Published in ContentAsia Issue Six 2019, 4 November 2019