all3media arrives in Cannes with 70 hours sold in Asia

Worst Bakers in America

Indie distributor all3media arrives in Cannes for this year's MIPCOM market (16-19 Oct) with sales of more than 70 hours of factual and factual entertainment content to pan-regional broadcasters BBC Worldwide, Discovery and Scripps Networks in Asia. 

BBC Worldwide acquired more than 40 hours of programming, including "Studio Ramsay’s The F Word USA" and season five of reality series "Undercover Boss USA". The Singapore-based network also relicensed season four of Optomen Television’s "Kitchen Nightmares USA", all3media said this afternoon that 

Discovery picked up 24 hours of cookery-themed content for its linear channels. Titles include new six-part series "Worst Bakers in America", and season nine of "Worst Cooks in America". 

Scripps Network, still operating separately from new owner Discovery, relicensed six-part series "Gok Cooks Chinese" and food lifestyle series "Matilda and the Ramsay Bunch".