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Vidio victory lap on e-commerce function; 47% spike in Vidio Shopping buys during payday
Indonesian platform Vidio is taking a victory lap on its fledgling show-linked e-commerce initiative, saying transactions are spiking 47% during payday periods. The data was released ahead of Vidio Shopping’s first three months on air. The...
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Viva preps microdrama platform; Nov launch for Philippines’ first home-grown service
Philippines’ entertainment conglomerate Viva Communications is adding the country’s first home-grown standalone vertical video microdrama app to its subscription-video stable in November. The new app, Viva Movie Box, goes live with a slate of...
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Call for Indian “Silicon Valley of creativity”; Sony’s Gaurav Banerjee pushes for bold moves &...
Sony Pictures Networks India (SPNI) MD and CEO, Gaurav Banerjee, has called for large-scale investment into India’s creative industry “with the same boldness and vision that we are now beginning to invest around new technologies”. In his...
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Elevating Malaysian storytelling into global hits
From record-breaking dramas to award-winning documentaries, Media Prima showcases Malaysian stories that resonate at home and shine abroad.        Malaysia’s trusted content powerhouse, Media Prima…
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Stop the bleeding: How to beat viewer churn; BoltOS — solving media’s $48 billion churn crisis
Media’s dirty secret? Nearly half of all viewers are already planning their exit. With 47% churning annually whilst linear TV bleeds viewers at an eye-watering 13.2% per year, the industry is…
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The long scroll: The nuts, bolts & $$$’s in serialised vertical video
Creators can hold their noses until they die at cheesy scripts and over-the-top drama... but microdramas aren’t going anywhere but centre stage. What started as shock-and-awe growth that dazzled…
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Vertical virtue: Microdramas that keep their clothes on
No title, theme or storyline seems too salacious in the current microdrama boom. Growing alongside the slate of headline grabbers is a move towards shows that keep their clothes on.  If they aren’t…
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