What's at the top of our watch list for MIPCOM 2025  

Media’s dirty secret? Nearly half of all viewers are already planning their exit. With 47% churning annually whilst linear TV bleeds viewers at an eye-watering 13.2% per year, the industry is haemorrhaging $48 billion annually.

The first half of 2025 delivered at least 78 formats commissioned/on air across Asia, with the adaptations spotlight firmly on South and Southeast Asia, according to ContentAsia’s latest Formats Outlook research and analysis.  

Korea’s most prolific production studios have maintained hit rates and delivered impactful co-productions across Asia, even as domestic drama output contracts under rising production costs, according to new research from Media Partners Asia & ampd.

Global streamers have slashed Korean commissions by 43% and local production – crippled by rising production costs – fell by 20% in the two years between the first half of 2023 and the first half of 2025, a new report from Ampere Analysis shows. 

Cinema business activity over the Summer has rebounded after a slack Spring in several major East Asian territories. That represents both a relief for struggling cinema operators and a welcome return to conventional seasonal patterns.