Free-to-air television in Hong Kong has for the better part of a decade been a two-horse race: incumbent TVB, holding 60-70% of primetime drama share and 79% market share (2025), and ViuTV as the smaller but persistent challenger that built its identity on youth appeal and idols along with big-br

“What we expect to see across the Asian content landscape, amid global uncertainty, is the likely resurgence of uplifting, feel-good content following years of more intense stories. Second, socially relevant stories that engage with real issues will remain important for buyers.

Viewers around the world watched more than three billion hours of top 10 Asian titles on Netflix in the first half of this year – a fraction over 62% of all hours logged for series on the weekly non-English TV top 10.

NBCUniversal’s “Saturday Night Live” adaptation for Korean streamer Coupang Play returns year after year with “one and only mission: comedy at its finest”, says production company CP Entertainment.

“I've been directing for 25 years.

A handful of deals have lit up Asia’s formats environment this year: Refinery Media’s “SupermodelMe”, which put vertical video front and centre of the IP adaptations conversation; the return of big-brand regional formats in “MasterChef Asia”; Mongolia’s appetite for adaptations, including the fir