Animation has become the top choice for family entertainment in China, with elevated status now being given to English-language animation as a learning tool, according to a new study released by streaming platform BiliBili. 

Malaysian platform Astro has taken a step further into the ‘creator economy’, investing in “culture-first digital marketing venture” KULT and, using a different approach to content and platform assets, eyeing a bigger share of the space that exists beyond Astro’s current reach.   

Every now and then Malaysia punches above its creative weight, capturing attention and highlighting the country’s storytelling assets across a region that can seem obsessed with Korea. Ejen Ali is that superhero.

In October 2024, 25 of the world’s top extreme runners gathered in the Kingdom of Bhutan for one of the most remote and challenging foot races ever – the Snowman Race, 175 kilometers of Himalayan wilderness, with an average elevation of about 4,300m and multiple peaks rising to 5,470m.

Cambodia’s largest broadcaster, Cambodian Broadcasting Service (CBS) is rolling out an international charm offensive on the back of the blockbuster launch of the new season of MasterChef Cambodia and the beginnings of a plan to build a global production destination.

If some of the last few years’ exuberance about Thai content has dimmed, the current state of local production is eclipsed by an all-eyes-on Premier League situation in Thailand.