"Fewer commissions and tighter budgets are driving a sharper focus on strong, proven IP that can deliver across platforms, monetisation models, and stand out in a crowded market. Collaboration is becoming even more central, from funding and production to marketing and international rollout. The Asian market continues to grow locally and  internationally in ambition. Recently “The Traitors India” aired on BBC in the U.K., a testament to the strength of the local version and highlights the power of strong partnerships," says Sabrina Duguet, EVP, All3Media International, in ContentAsia's rolling Trends & Outlook focus.

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