About Us

ContentAsia...“Just what you need whenever you want it”

ContentAsia is an Asia-based information resource designed for everyone in the entertainment industry who has ever said, “too much information”. Brought to you by a well-known team with unparalleled experience, reach and contacts across Asia, ContentAsia refines today’s info-deluge into usable, digestible and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding, and technology across the Asia-Pacific region. ContentAsia’s range of products – including print and online publications – are tailor-made to deliver just the information you need whenever you want it.

ContentAsia... in print + online 

ContentAsia’s print+online editions provide circulation of 8,000-9,500, combining distribution at leading trade shows around the world, mailed and post-show visibility and effectively reaching all content decision-makers in the region. Print copies are distributed to a targeted, hand-picked mailing list of content management executives. These include senior level acquisition executives, TV networks' programme and station management, channels/multichannel platforms, telcos' content divisions, other digital/new media players, media agencies and key content houses. Print editions are also distributed at leading trade shows around the world.

ContentAsia eNewsletter 

The fortnightly ContentAsia eNewsletter covers news in and about Asia, including schedule analysis, formats, interviews and profiles. The magazine, distributed in a PDF format, reaches about 8,000 executives across the media industry, including programme production, distribution and acquisition; funding and financing; digital media; broadcast promotion and design; scheduling; and media buying and selling. ContentAsia’s eNewsletter is fully advertiser supported.

ContentAsia Insider 

ContentAsia Insider is a paid subscription news service delivered by email at least three times a week and more frequently if necessary. Subscribers to this premium news service have access to the fully searchable online news and feature database. Subscribers are also able to access and search through the online version of annual directory, The Big List, which includes country, broadcaster and platform profiles as well as key executives.

ContentAsia’s The Big List  

The only reference book of its kind in Asia, ContentAsia’s The Big List is the most comprehensive integrated directory available covering the entire content industry in Asia. Distributed to a targeted list of more than 8,000 industry executives, The Big List is designed to be a mainstay for companies and executives involved in creating, paying for, protecting and distributing content across the region. 

Who does ContentAsia target?  

Everyone involved in the business of on-screen content funding, creation, acquisition, advertising, media buying, and distribution across Asia. This includes senior management from:

  • Free-TV channels
  • Pay-TV channels
  • Programme production
  • Pay-TV platforms
  • Mobile and wireless platforms
  • Online streaming services
  • Digital content production
  • Audience measurement and research
  • Advertising and media buyers
  • Government and regulatory agencies
  • Companies involved in the technologies of creating, protecting and distributing content, including digital content, to all devices
  • Satellite operators

Who is behind ContentAsia? 

ContentAsia is published by Pencil Media Pte Ltd, a publishing company specialising in Asia’s media industry. Pencil Media’s flagship brand, ContentAsia, launched in March 2006. Pencil Media Pte Ltd is based in Singapore.


Janine Stein is Editorial Director for ContentAsia's information platforms, including print, multimedia and online and mobile. She has covered the Asian television and media business since 1989, and has worked for, among others, The Hollywood Reporter (U.S.), the South China Morning Post/Television & Entertainment Times (Hong Kong), Cable & Satellite Asia, Television Business International (TBI, U.K.) and Electronic Media (U.S.). Prior to 1989, she covered the African television industry for five years. Among other roles, she was TV Editor for an English-language national daily and a correspondent for industry magazine Southern Screen & Stage out of Johannesburg.


ContentAsia's market development and sales activities in Asia are managed by Masliana Masron, who joined ContentAsia in March 2007.


Associate Publisher and Vice President, International Development, Leah Gordon, runs ContentAsia’s international office in Los Angeles. Gordon brings 18 years of media experience to ContentAsia, including seven years with the Reed Business Information and Television Asia and related titles, and concurrent experience as North and Latin American Sales Agent with the Asia Television Forum/Asia Film Market. Prior to that, she focused on strategic business research in the television industry as Vice President for Bruskin/Goldring, and Executive Vice President for Myers Reports.