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FEATURES
Asia Focus 2026: Rajiv Dhawn on Winning Asian Audiences
13 July 2026

“To ensure NBCUniversal’s content reaches audiences in ways that are both locally relevant and commercially effective, we are taking a dual approach: building strong, long-term licensing partnerships with leading platforms across each market, and expanding our portfolio of branded destinations — including Universal+, Studio Universal, Universal TV, Universal Action, and Universal Diva — to deliver a more curated, immersive experience. These branded environments are increasingly important as platforms look to differentiate and deepen engagement, offering a clear identity for our content and a scalable, plug-and-play solution for partners.” – Rajiv Dhawn, SVP, Sales Liaison, Asia, NBC Universal International Television Distribution.

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