Astro Malaysia Holdings Berhad is Malaysia’s leading content and entertainment company, reaching 5.2 million homes, 8,900 enterprises, 16.3 million weekly radio listeners, and 13.5 million monthly digital visitors. We offer Astro Pay-TV, NJOI Prepaid, sooka OTT, and Astro Fibre broadband. Our Ultra and Ulti Boxes deliver 4K UHD and HD streaming, with access to Astro Originals, live sports, and global streaming apps. Through Astro Radio and digital brands like AWANI, SYOK, and Gempak, we connect Malaysians to stories that matter.

Corporate: https://corporate.astro.com.my/
Commercial: https://www.astro.com.my/
Astro GO: https://astrogo.astro.com.my/
Content & Channel: https://content.astro.com.my/

Address:
All Asia Broadcast Centre
Technology Park Malaysia
Lebuhraya Puchong-Sungai Besi
Bukit Jalil, 57000 Kuala Lumpur
Malaysia

Trends & Outlook in the next 12 months
“First, generative AI and hyper-personalisation will be leveraged on more by platforms to tailor experiences, enabling more dynamic and responsive storytelling. This will not only enhance viewer satisfaction but also open new avenues for data-driven monetisation. Sports remains one of the genres that consistently delivers real-time audience attention but will be the focus of fewer platforms given the costs as well as expertise to deliver that best-in-class experience. Third, we foresee a surge in on-ground experiences that are both un-piratable and monetisable – meet-and-greet events with K-stars, concerts, and fan activations and extensions of big hits eg Netfliux’s K-pop Demon Hunters Sing Along in cinemas. These formats offer unique value propositions for both audiences and brands.” Agnes Rozario, Chief Content Officer, Astro

Asia focus in 2026
”Looking ahead to 2026, our primary focus in Asia will be guided by relevance and audience behaviour. We aim to champion local IPs and stories that extend beyond Malaysia, unlocking better monetisation and distribution opportunities with regional partners. Live original formats will remain a core offering, while we continue building a pipeline of digital and social-first content designed for engagement and monetisation.” Agnes Rozario, Chief Content Officer, Astro