Astro Malaysia Holdings Berhad is Malaysia’s leading content and entertainment company, reaching more than 5 million homes, 8,900 enterprises, 16 million weekly radio listeners, and 14 million monthly digital visitors. We offer Astro Pay-TV, NJOI Prepaid, Sooka, and Astro X3, our streaming-first service for Smart TVs. Our Ultra and Ulti Boxes deliver 4K UHD and HD streaming with access to Astro Originals, live sports, and streaming apps. Through Astro Audio and digital brands AWANI, SYOK, and Gempak, we connect Malaysians to stories that matter.

Corporate: https://corporate.astro.com.my/
Commercial: https://www.astro.com.my/
Astro GO: https://astrogo.astro.com.my/
Content & Channel: https://content.astro.com.my/

Address:
All Asia Broadcast Centre
Technology Park Malaysia
Lebuhraya Puchong-Sungai Besi
Bukit Jalil, 57000 Kuala Lumpur
Malaysia

Trends & Outlook 2027
“Premium experiences built around hit IPs will continue to expand across a variety of business models, including subscriptions, pay-per-view, advertising and sponsorships, alongside free access made possible through strategic partnerships. At the same time, local and live content will become even more important as key differentiators in an increasingly crowded aggregation landscape, driven by rising quality and value in local storytelling and production. Bite-sized content and microdramas are also here to stay, continuing to evolve in both format and commercial models to meet changing audience preferences” Agnes Rozario, Chief Content Officer, Astro

Asia focus in 2026
”To continue to champion and innovate local stories and IPs that cut across different mediums and can extend beyond Malaysia.” Agnes Rozario, Chief Content Officer, Astro