Independent global distributor, Banijay Rights, represents a worldclass, multi-genre portfolio of 120,000 hours of standout programming. Leading distribution for the largest unscripted international creator and producer, Banijay, the division handles the exploitation of some of the planet’s best scripted and non-scripted brands.

Address:
Shepherds Building Central
Charecroft Way
London W14 0EE
U.K.

Banijay Asia
20th Floor, Lotus Grandeur,
Veera Desai Road
Extension, Mumbai – 400053
Maharashtra, India

Trends & Outlook 2022
"We are seeing an increased demand for Asian programming as more titles get localised and resonate with Asian viewers. These could be format sales or finished tape deals. There’s huge potential for scripted format adaptations and we’re actively engaging with partners, provided that the terms are favourable to both parties. As ever the need to scale down costs and find innovative ways to finance a project. E.g. MasterChef Singapore with Group M. Being open to co-financing or co-developing productions.” Rashmi Bajpai, EVP Sales, Asia

Asia Focus in 2022
Undoubtedly there’s a lot of potential in Asia and the growth in certain markets like India is exponentially high. Our focus will be broadly in four areas – Fresh ideas. This could be through to co-developments such as our deal with Hunan TV for Sing or Spin or through different revenue models such as our partnership with social media platform Kumu for Pinoy Big Brother. Regional languages – Explore versions in regional languages like we do in India with Big Brother which is produced in more than six languages. Survivor launched in India last year in Tamil language for Zee TV. To grow the business with streaming platforms – such as working closely with Facebook Watch and Viacom in India to monetise our Big Brother Hindi library for AVOD.” Rashmi Bajpai, EVP Sales, Asia