Something Special is Korea’s first independent TV format agency, founded by global format experts Jin Woo Hwang and Insoon Kim. Based in Seoul, the company specialises in creating, developing, and distributing original formats to the international market. With a strong emphasis on bold ideas and authentic storytelling, Something Special delivers high-impact formats that resonate with audiences worldwide. In addition to developing its own IP, Something Special collaborates with international companies to co-develop innovative formats tailored to global needs.

Address
A-1705 Bldg., 583, Yangcheon-ro,
Gangseo-gu, Seoul, South Korea

Trends & Outlook 2026
"Co-productions, co-financing, and co-commissioning. The upcoming year will mark a new era of cooperation across Asia. Whereas past international co-operations primarily involved collaboration among production staff, comprehensive partnerships are expected to take place in 2026." Jin Woo Hwang, President/Executive Producer

Asia focus in 2026
"Something Special has been expanding our slate across various genres by combining Korea’s vibrant creative culture with global expertise. With our trusted partnerships and a reputation for originality, we will continue our journey as a key player in bringing Korean creativity to the global stage. If any territories in Asia are looking for something new, we are here to provide something special." Jin Woo Hwang, President/Executive Producer

Creative/Technical Innovation 2026
"Each year we move closer to our goal of becoming the one-stop shop for Korean formats. With a diverse catalogue and partnerships with 20+ top creative talents, we’re ready to collaborate with international partners." Jin Woo Hwang, President/Executive Producer