At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters.
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Trends & Outlook 2022
“I expect there’ll be increased focus on local content. We’re making this a key part of our strategy in Asia by collaborating with local producers, such as 5Bricks to take its Tata & Kuma series to market. We’ve also partnered with iQIYI for Jonny Jetboy, an actionpacked kids’ series from Keith Chapman (PAW Patrol, Bob the Builder). The series will be produced by iQIYI, with WildBrain supervising development and production, and we’ll also handle global distribution and licensing business outside Greater China. Jonny Jetboy marks the first global partnership for original China IP struck by our dedicated China team, which is focused on bringing new content and brand experiences to kids and families within and outside China. I also anticipate we’ll see more dynamic and agile partnerships. As such, we’re already exploring fresh ways of collaborating, such as on the fourth instalment of The Deep, a co-production with Australia’s A Stark Production and Singapore’s Infinite Studios, which has been put together with the support of partners, including Mediacorp, Super RTL, BBC, Family Channel and ABC. Iconic brands will continue being a major driver as having a built-in audience can help draw attention. Being home to iconic brands, such as Peanuts, Strawberry Shortcake, Inspector Gadget, Sonic, Fireman Sam, Polly Pocket and Teletubbies, gives us flexibility to offer great series that fit our partners’ evolving demands.” – Jennifer Oppenheimer, Sales Manager, Distribution, Asia-Pacific
Asia focus in 2022
"We have many fantastic live-action series, like Malory Towers and Ruby & The Well, that I would love to find the right home for. We’re also excited that WarnerMedia Kids & Family has greenlit a new version of our award-winning franchise Degrassi for HBO Max in the US, which is expected to launch in 2023 and that we’ll also be distributing worldwide.” Jennifer Oppenheimer, Sales Manager, Distribution, Asia-Pacific