Drama, movies, animation and kids rule buyers’ shopping lists in Asia for 2020, according to ContentAsia’s new Buyers Poll ahead of the Asia TV Forum in December. 78% of the buyers ticked movies as their top priority, followed by drama at 76% and animation with 58%. These were followed by kids (56%), lifestyle (42%), documentary (42%), sports (40%) and food (38%) . Online rights are – not surprisingly – part of most conversations, along with on-demand rights. The snap poll was conducted across a range of channels, platforms and content services in 14 countries (Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam) between 29 October and 5 November.

Published in ContentAsia's Issue Seven 2019, 4 December 2019