Indra Suharjono, co-founder of i.e. Entertainment and one of the most influential names in Thai content distribution, joins ContentAsia On Air for a no-BS conversation about where Thailand's industry is headed. In this episode, we look at why distribution, not co-production, remains Thailand's biggest long-term opportunity; what made "The Medium" and the record-breaking "Love Destiny" work when so many co-productions fail; how Netflix's “Mad Unicorn”, “Master of the House” and “The Evil Lawyer” succeeded by staying authentically Thai instead of chasing a Korean template; the real economics of BL/GL, where fandom commerce – not licensing – drives the revenue; and the i.e. Entertainment "threat index" for what Thai producers still need to fix, from writers' rooms to over-saturation.

­▶ Watch the episode here