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Da Vinci dials up environmental awareness; content strategy to build 21st-Century skills in children
07 March 2022
Da Vinci turns the dial up on environmental awareness this year, welcoming YouTube sensations, the Grimwades, onto the Da Vinci channel and the Da Vinci Kids app this Spring with an exclusive new TV show, "Go Green with the Grimwades". The show follows the Grimwade family in their daily adventures as they commit to going green using five key sustainability principles.
“Raising environmental consciousness is a focus for our content this year,” says Da Vinci’s content director, Luca Fiore.
“With the impact of climate change becoming increasingly evident around the world, it’s no longer about building awareness with kids and families, it’s about empowering them to understand that they can think and act to make a difference,” he adds.
The new cartoon series "Briko", about a boy and his rabbit that show us how to reuse household materials, also speaks to Da Vinci’s environmental focus, along with "Pet Rescuers" and "Animal Embassy", which stress the importance of caring for animals.
The environmental initiative, along with core learning areas such as social-emotional learning, critical thinking and creativity, is part of the over-arching strategy to build 21st-Century skills in children.
2022 content highlights aligned with this mission also include "Hoaggie the GlobeHopper", which emphasises friendship, community, honesty and kindness; and "Zoe and Milo", which highlights the importance of appreciating differences.
STEM remains a key area of Da Vinci’s content offering. Exclusive original, "Marvelous Makes Lab", returns for season two this year, along with "Operation Ouch’s" beloved twin doctors.
Da Vinci has also upsized its Da Vinci Kids app in 2022, adding quizzes to the slate of video content and games from February. They are designed to reinforce focus content themes and enrich the user experience through interaction.
“With a holistic approach, our goal is to form rich learning experiences that encourage kids to explore and care about what is around them,” concludes Fiore.
Sponsored content. Published in ContentAsia 7 March 2022 eN...
Da Vinci turns the dial up on environmental awareness this year, welcoming YouTube sensations, the Grimwades, onto the Da Vinci channel and the Da Vinci Kids app this Spring with an exclusive new TV show, "Go Green with the Grimwades". The show follows the Grimwade family in their daily adventures as they commit to going green using five key sustainability principles.
“Raising environmental consciousness is a focus for our content this year,” says Da Vinci’s content director, Luca Fiore.
“With the impact of climate change becoming increasingly evident around the world, it’s no longer about building awareness with kids and families, it’s about empowering them to understand that they can think and act to make a difference,” he adds.
The new cartoon series "Briko", about a boy and his rabbit that show us how to reuse household materials, also speaks to Da Vinci’s environmental focus, along with "Pet Rescuers" and "Animal Embassy", which stress the importance of caring for animals.
The environmental initiative, along with core learning areas such as social-emotional learning, critical thinking and creativity, is part of the over-arching strategy to build 21st-Century skills in children.
2022 content highlights aligned with this mission also include "Hoaggie the GlobeHopper", which emphasises friendship, community, honesty and kindness; and "Zoe and Milo", which highlights the importance of appreciating differences.
STEM remains a key area of Da Vinci’s content offering. Exclusive original, "Marvelous Makes Lab", returns for season two this year, along with "Operation Ouch’s" beloved twin doctors.
Da Vinci has also upsized its Da Vinci Kids app in 2022, adding quizzes to the slate of video content and games from February. They are designed to reinforce focus content themes and enrich the user experience through interaction.
“With a holistic approach, our goal is to form rich learning experiences that encourage kids to explore and care about what is around them,” concludes Fiore.
Sponsored content. Published in ContentAsia 7 March 2022 eNewsletter
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