Romance is, by far, Asia’s most popular drama, and China is, by far, the biggest drama buyer. No surprises there. Meanwhile, India owns optimism about volume, scripted formats demand is at record highs, SVOD is rocking drama catalogues everywhere, and pay-TV platforms are hanging onto their status as Asia’s biggest buyers of drama rights. Here’s what else drama rights holders are saying about acquisition habits in Asia at the moment.

NOTES: Information was gathered from 17 drama distribution executives from 17 companies offering drama programmingto various TV platforms in Asia. The survey was conducted between 27 February and 8 March 2018.

​Published in Issue One of ContentAsia's inprint+online 2018 (4 April 2018)