Wimbledon viewership on Fox Sports in Asia was up 29% this year, according to data from Fox International Channels (FIC).

The Hong Kong-based regional network says 14.2 million people in Southeast Asia tuned into the grand slam tournament over two weeks in July. 11 million people tuned in in 2014.

Fox Sports Asia Facebook page registering an increase in its daily reach by 87%.

FIC attributed increased viewership and reach in part to extensive cross-promotion on its entertainment, factual and movies channels, along with an aggressive social media strategy.

Fox Sports produced more than 200 hours of live tennis for its two sports channels and Fox Sport Play.