Korea Creative Content Agency (KOCCA), Korea’s lead government body supporting the country’s creative industries, returns to ATF this December with one of its most diverse showings to date. KOCCA plays a central role in promoting Korean content globally, and its ATF 2025 line-up reflects the continued pull of Korean stories across international screens, from premium drama and unscripted formats to animation and kids IP.

Anchoring KOCCA’s presence this year is the Korea Pavilion @ booths G12 and H12, created with support from major broadcasters and animation studios. Thirty-four companies are taking part, including 25 production houses and OTT players such as MBC and Coupang Play, and nine animation studios including The Pinkfong Company and Lotte World. The Pavilion offers buyers an efficient single stop to browse new titles, scout emerging ideas and meet with key Korean players.

KOCCA will also host its K-Content & Format Showcase on Wednesday, 3 December, from 2pm to 3pm at Marina Bay Sands’ Roselle Junior Ballroom. CJ ENM, KBS Media, Mr. Romance, SLL JOONGANG and Something Special will present a selection of new formats and drama properties that are generating attention both at home and internationally.

Later that afternoon, KOCCA hosts the Korea Happy Hour at the Pavilion from 4pm to 6pm. The informal networking session, with drinks and light bites, offers a relaxed space for conversations and reconnections and has become a regular stop for ATF delegates exploring Korean partnerships.

KOCCA’s activity in Singapore forms part of its broader strategy to expand the international footprint of Korean content. The agency continues to act as a bridge between Korea’s creative ecosystem and global markets, supporting companies as they scale and strengthen their overseas relationships.

👉 More information is available at: www.koreapavilion.kr/main. 
 

Brought to you by Korea’s Ministry of Culture, Sports & Tourism and KOCCA

▶ Published in ContentAsia's 24 November 2025 eNewsletter