Prime Video’s “The Boys” dominates both digital and overall demand in Vietnam, ending the week to 17 May more than five points clear of its nearest competitor, according to Parrot Analytics.

But the two sets of rankings – overall and digital – tell very different stories about the country’s taste for the programmes measured in the market. 

The digital originals top 10 is almost entirely Western live-action – Prime Video alone places four titles (“The Boys”, “Invincible”, “Fallout”, “Gen V”), with Netflix and Disney+ filling most of the remainder. 

The lone outlier is Canadian/Crave BL series “Heated Rivalry” (carried on HBO Max in Asia) at #9, and the Korean title “Can This Love Be Translated?” at #10 on Netflix — the only Asian-language title on the digital top 10. The overall TV chart flips the balance, where anime dominates led by “Jujutsu Kaisen”.