Avi Himatsinghani’s Rewind Networks is ramping up its profile in the Philippines with a series of viewer giveaways, including a car. The initiative in partnership with pay-TV platform SkyCable is the first of its kind for the 18-month-old regional network. Rewind chief executive Avi Himatsinghani says the contest aims to drive awareness and tune-in and to “add buzz and marketing push to the pay-TV ecosystem”.