Malaysia’s Media Prima Television Networks closed its latest financial year with strong, broad-based performance across free-TV networks TV3 and 8TV, film distribution (led by "Ejen Ali The Movie 2" with WAU Animation and "Blood Brothers: Bara Naga" with Skop Productions) and WOWSHOP home shopping, translating trusted storytelling into audience leadership, blockbuster box-office results and sustained consumer growth.

Nini Yusof, CEO of Media Prima Television Networks & Primeworks Studios, says 2025 performance has “given us strong momentum heading into 2026. With trusted platforms on TV3 and 8TV, a growing film portfolio through Primeworks Studios, and a stronger digital and commerce engine in WOWSHOP, “we are focused on deepening audience connections, scaling our IP, and expanding our reach across screens. Our priority remains delivering relevant, high-quality content while continuing to grow sustainably.”

Kevin Foo, COO of 8TV, film and content distribution, says the strong results “highlight the potential scale that Malaysian IP can reach when supported by consistent, cross-platform promotion and immersive fan engagement.” 

TV3 maintains its leadership in Malaysia’s free-to-air TV market. Flagship programmes –  including "Buletin Utama", "Anugerah Juara Lagu", "Famili Duo", "Anugerah Bintang Popular Berita Harian" and the successful revival of "Calpis Soda One in a Million" – anchored national viewership, while digital formats extended audiences engagement beyond traditional screens.

In the full year to end June, TV3 achieved a 47.3% viewership share among Malay audiences, up from 42.8% the year before. Alongside flagship programmes, Media Prima expanded into new viewing formats, with its first vertical drama, "Benci Jadi Cinta", crossing 4.6 million views, and "Keluarga Antara Insan" reaching more than 3.1 million views through a collaboration with Samsung. “This demonstrates how strong content can continue to perform across television and digital platforms,” Yusof says. TV3 releases new vertical drama, "Separuh Nafas Cinta", on TikTok Drama Sangat platform in Dec 2025, reinforcing its focus on engaging younger audiences.

This approach was further reflected in the strong performance of youth-oriented content. "Calpis Soda One in a Million" recorded 4.5 million TV reach, generated two billion weekly social media impressions, and surpassed 100 million social video views over eight weeks, with a 30% increase in engagement rate. 

8TV Malaysia, marked its 20th anniversary this year with strong audience engagement, driven by a diverse slate of music, drama and culturally led programming, Foo says. Flagship titles include "Family Singing Show" and "My Star Family". 

Looking to 2026, and “a promising start”, Media Prima is anticipating a return to profitability. Yusof says TV3 will continue to accelerate its multi-screen strategy through new content initiatives. Foo highlights 8TV’s dominance among Chinese viewers and says the channel will build upon its cultural impact and its commitment to meaningful social engagement.

Brought to you by Media Prima Malaysia

▶ Published in ContentAsia's 8 December 2025 eNewsletter