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Sun Moon boost for A+E Nets in N. Asia
06 February 2017
Former FOX Networks Group veteran Sun Young Moon has joined Saugato “Shoggy” Banerjee’s hand-picked team driving A+E Networks’ reimagined North Asia business.
Moon joins the Seoul-based business later this month as head of content and development for North Asia, responsible for all content planning and initiatives across Japan and Korea.
The role includes driving “significant expansion in local original content and overseeing programme acquisitions and scheduling,” A+E Networks says.
Moon reports directly to Banerjee, who joined A+E Networks Asia in 2011 and took over as North Asia GM in 2016. Banerjee reports to Asia-Pacific MD, Alan Hodges, in Singapore.
Banerjee is credited with sealing A+E’s US$15-million acquisition of two Korean channels and a 5% investment in Korean KOSPI-listed production house IHQ towards the end of last year (ContentAsia, 22 December 2016).
The Korea initiative is A+E Networks’ biggest in Asia, and gives the global programmer its biggest presence in Korea to date.
Under A+E Networks, the two 100%-owned channels – FoodTV and TVIS – will be rebranded as History and Lifetime, with “a significant pipeline of local original content alongside A+E’s blockbuster franchises”, the network said just before Christmas last year.
The channels are distributed in approx 18 million of Korea’s 20 million households.
In addition to driving A+E’s business in Korea, the acquisitions are expected to drive licensing/syndication revenues in the rest of the region and other parts ofthe world.
The announcement of Moon’s appointment was made out of New York by Edward Sabin, A+E Networks’ executive managing director, international, and comes a week after Sabin announced the appointment of Youngsun Soh as GM for Korea (ContentAsia Insider, 30 Jan 2017).
Moon shifted to Seoul in September last year after about 11 years with FOX Networks Group (FNG) in Korea, Middle East and Hong Kong. She was most recently VP of programming/c...
Former FOX Networks Group veteran Sun Young Moon has joined Saugato “Shoggy” Banerjee’s hand-picked team driving A+E Networks’ reimagined North Asia business.
Moon joins the Seoul-based business later this month as head of content and development for North Asia, responsible for all content planning and initiatives across Japan and Korea.
The role includes driving “significant expansion in local original content and overseeing programme acquisitions and scheduling,” A+E Networks says.
Moon reports directly to Banerjee, who joined A+E Networks Asia in 2011 and took over as North Asia GM in 2016. Banerjee reports to Asia-Pacific MD, Alan Hodges, in Singapore.
Banerjee is credited with sealing A+E’s US$15-million acquisition of two Korean channels and a 5% investment in Korean KOSPI-listed production house IHQ towards the end of last year (ContentAsia, 22 December 2016).
The Korea initiative is A+E Networks’ biggest in Asia, and gives the global programmer its biggest presence in Korea to date.
Under A+E Networks, the two 100%-owned channels – FoodTV and TVIS – will be rebranded as History and Lifetime, with “a significant pipeline of local original content alongside A+E’s blockbuster franchises”, the network said just before Christmas last year.
The channels are distributed in approx 18 million of Korea’s 20 million households.
In addition to driving A+E’s business in Korea, the acquisitions are expected to drive licensing/syndication revenues in the rest of the region and other parts ofthe world.
The announcement of Moon’s appointment was made out of New York by Edward Sabin, A+E Networks’ executive managing director, international, and comes a week after Sabin announced the appointment of Youngsun Soh as GM for Korea (ContentAsia Insider, 30 Jan 2017).
Moon shifted to Seoul in September last year after about 11 years with FOX Networks Group (FNG) in Korea, Middle East and Hong Kong. She was most recently VP of programming/channel head of National Geographic Channels Asia, StarWorld Asia, FOX, FX and Channel [V].
Published on ContentAsia's eNewsletter, 6 February 2017
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