Thai media outfit Workpoint has upped airtime rates on its digital terrestrial channel by an average of 30%.

Local media sources, which have tracked Workpoint TV’s rise in a year from launch to third place among all of Thailand’s free-TV channels, say the steep rise puts per-minute rates at between THB30,000/US$881 and THB40,000/US$1,175, up from THB20,000.

Variety series Ching Roi Ching Larn (formerly on Channel 3) fetches top dollar, along with contest Ching Cha Sawan. Both have ad rates of above THB300,000/US$8,809 per minute.

Workpoint has been migrating top shows it was producing for other networks to its own channel.