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Trends & Outlook: Avi Himatsinghani on AI, Micro Dramas and Premium Storytelling
07 September 2026

“AI adoption in workflows and operations in addition to the widely talked about contributions in content production and storytelling. Short-form vertical videos and micro dramas will proliferate rapidly, providing overwhelming choice to viewers on the move – but this will lead to renewed appetite for quality long-form storytelling that is more meaningful in a lean-back large-screen experience. Curated playlists and ease of discovery will be critical drivers for marquee content consumption. Ancillary sports content and programming will be key to maintaining and driving sports fandom and to sustaining viewer interest for live sports. Short-form social content and match highlights alongside docu-style reality elements and high-end sports documentaries will be a critical component of wholesome sports television offerings.” – Avi Himatsinghani, Chief Executive Officer, Rewind Networks told us for ContentAsia’s rolling focus on industry trends in Asia. ▶ See the full listing here

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