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What\\'s going on in... SMART & FAST: 4G FORCE
01 June 2012

<b>About a third of handsets in developed telecoms markets in</b> Asia Pacific, and most smartphones in the region, will use 4G connections by the end of 2016, says Analysys Mason\\'s new report, <i>The developed Asia?Pacific telecoms market: trends and forecasts 2011?2016</i>.What\\'s more, 62% of the region\\'s non-handset mobile broadband connections (USB modems and mid-screen devices) will be 4G by 2016, says Alexandra Rehak, Analysys Mason\\'s head of telecoms research.The report predicts that overall mobile penetration in the region will grow from 113% at the end of 2011 to 134% by the end of 2016. However, revenue will grow more slowly than mobile connections: retail mobile revenue in the region will grow by only 6.7%, from US$121.3 billion in 2011 to US$129.4 billion in 2016.Most of the growth in new mobile connections is expected to come from mobile broadband provided via USB modems and other mid-screen devices such as connected tablets and e-readers, the report adds.Smartphones will dominate the handset market for the five year period. Developed Asia?Pacific markets will have 206 million smartphones by the end of 2016, accounting for 77% of active handsets, up from 26% at the end of 2011. Smartphone penetration is already high in some countries in the region, thanks in part to handset subsidies: more than 40% of mobile handsets in Hong Kong, Singapore and South Korea were smartphones by the end of 2011. \\"Promoting smartphone take-up will be a key feature of mobile operators\\' tactics for increasing usage of, and revenue from, mobile handset data services, while declining smartphone prices will drive penetration,\\" Rehak says. ContentAsia Issue Two 2012
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