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AI-driven “A-pop” in India, the “Untold” story with Regal Entertainment’s Keith Monteverde, Korea’s biggest premium VOD studios … & more in ContentAsia’s 10 March 2025 eNewsletter
10 March 2025
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10-23 March 2025 Countdown to Hong Kong’s Entertainment Exo; six-week nine-event festival opens on 16 March
Hong Kong’s film and television industries are counting down to the opening of the annual Filmart on 17 March and the arrival of more than 750 exhibitors from over 30 countries and regions. The four-day market is one of nine events in the six-week Entertainment Expo, which runs from 16 March to 27 April. The Hong Kong Trade Development Council, which coordinates the events, said this evening that the Expo “is set to be the biggest yet, injecting fresh vitality into Hong Kong’s entertainment sector and heralding in a new vision”. Meanwhile...
India Today Group debuts first two AI musicians; “A-Pop is more than a genre,” group boss Kalli Purie says
The India Today Group has extended its two-year-old AI news host initiative to music with a new A-Pop project, the media giant said today (Mon, 10 March). The first two AI musicians are Aishan and Ruh, who the group says “blend technology, art, and limitless engagement to reshape the entertainment landscape”. Also inside…
“I thought I would have more time with her” – Keith Monteverde; Regal Entertainment scion on his legendary grandmother and her final feature, “Untold”
The Regal Entertainment team heads to Filmart in Hong Kong this month with more than a portfolio of horror and accolades from the recent Manila International Film Festival in L.A. Ten months after he returned to the Philippines, Monteverde family scion Keith carries with him his grandmother Lily’s final film before her death – “Untold”, starring Philippines’ A-lister Jodi Sta. Maria – a legacy spanning more than six decades and ambitions to expand the business to Southeast Asia and beyond. 
CJ ENM titles top Korea’s premium VOD; JTBC, SBS neck & neck at 15% – MPA/ampd data
CJ ENM-produced titles drove 25-30% of premium VOD engagement, acquisition and hits in Korea in January 2025, holding a strong lead over JTBC and SBS, who were neck and neck at 15% of engagement, according to the latest data from Media Partners Asia’s ampd platform.
Indonesia’s “Rangga & Cinta” in final stretch; Miles Films’ iconic rebirth on track for 2025 release
“Rangga & Cinta”, a remake of Indonesia’s iconic 2002 teen romance “Ada Apa Dengan Cinta?”, wraps production at the end of this month, giving a bevy of Indonesian teens their first big-screen experience and cementing award-winning indie production house Miles Films’ reputation as a hotbed of fresh, young talent.
Jung Hyun-joo to lead CJ ENM film biz; Korean powerhouse highlights accelerates “global leap”
Korea’s CJ ENM is paying special attention to its film business, putting former Acemaker CEO and film veteran Jung Hyun-joo in as head of the division, effective immediately, and highlighting its ambitions for an accelerated “global leap”. The upsized focus on films comes as hopes soar across Korea of the end to limitations on Korean content in mainland China.
Five Taiwan projects head for Lille; Taiwanese creators pitch action, crime, investigation, musical comedy and family drama at Series Mania
A diverse range of Taiwan-based stories, from action, crime and investigation, to musical comedy and family drama will be presented to the Euro-centric production community on 25 March. The five projects selected to participate in TAICCA’s Taiwan Spotlight pitching session during the annual Series Mania event in Lille include Yoosonn Entertainment’s “Fly!”, a French/Taiwanese action crime thriller about an Imperial Chinese seal, missing for a thousand years, and the grandson of the seal’s protector who gets caught up in the treasure hunt. Fly won the Series Mania Award at Taiwan’s TCCF event in Taipei in November last year. Sports, drama tops in Taiwan; “Squid Game” and NBA top TV demand – Parrot Analytics
Sports and drama runs neck and neck in Taiwan’s demand stakes, with “Squid Game” only slightly ahead of the NBA for the week of 27 January to 2 February, according to data science company Parrot Analytics. The two were the only properties that were more than 25x demand from the average show in Taiwan. KBS declares “first year of AI broadcasting”; Korean pubcaster commits to company wide roll-outs, including AI news hosts
Korean public broadcaster KBS marked its 52nd anniversary this month with a declaration that 2025 would be the “first year of AI broadcasting”. The AI initiative is being implemented across the business, from animated programme production to emergency broadcasting and rapid response, and involves a commitment to guidelines that include ethical standards. PLUS
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