Asia is emerging as the “new engine of global content”, the Korea-based Asian Contents & Film Market (ACFM) says in the latest edition of The A Report, an analysis of the film and content industry in second half 2025. The report covers 16 markets in Asia. The ACFM is the official industry market of the Busan International Film Festival (BIFF). 

“The center of gravity in the global content industry is shifting toward Asia,” the report, released publicly on Friday (15 May) says.

“The vast domestic markets of China and India, the rapid rise of Indonesia and Vietnam, and the globally expanding IP from Japan, Korea, and Taiwan are together shaping the industry’s next chapter,” it adds. 

Contrary to the common assumption that streaming is displacing cinemas, Asian markets are building a distinctive industry model in which the two channels coexist, the report notes.