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NEWS
Banijay picks up two Korean formats; MBC’s “Bloody Game Deal” & CJ ENM’s “EXchange”
04 April 2022

Banijay Rights is adding two Korean formats – dating and relationship format “EXchange” from CJ ENM, and strategic competition series “Bloody Game” from MBC – to its European catalogue, the company said on opening day of Mip TV in Cannes.

The deal with MBC gives Banijay exclusive rights to “Bloody Game” in nine countries across Europe – France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium and the Netherlands.

The series premiered in Korea in November 2021.

Banijay’s deal with CJ ENM for “EXchange”, an original format from CJ ENM’s SVOD platform Tving, covers rights for the Nordics, Spain, Portugal, Germany and Australia.

“EXchange” launched in Korea last year and had been renewed for a second season.

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