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NEWS
“Bluey” gives “Emily” a run for her money; Aus kids show demand closes in on Netflix blockbuster – Parrot Analytics
14 October 2024

Prime Video’s "Hazbin Hotel" and Netflix’s "Emily in Paris" topped overall demand for TV programming in Australia for the week of 16-22 September, according to data science company Parrot Analytics. 

Both streaming titles registered higher demand than programming – including the National Football League (NFL) and Formula 1 – on Australia’s free-TV stations. 

But the week, perhaps, belonged to homegrown Australian kids series, "Bluey", which was topped by the slimmest margin and ended the week in third place. "Emily in Paris" hit 35.5x difference from demand for the average show in the market against "Bluey’s" 35.3.  

While Netflix lost out to Prime Video’s "Hazbin Hotel", Netflix dominated demand  on the digital originals list, taking six of the top 10 spots for the week. 

The other four places on the digital top 10 went to titles from Prime Video and Hulu. 

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