Dubai/Cairo-based production house S Productions is counting down to the Ramadan release of its new drama "Bound By Love" ("Ala Ad El Hob") across free-TV and streaming platforms in Egypt, Saudi Arabia, Lebanon, regional network OSN, Fujairah TV in the UAE, and India-based Arabic broadcaster ZEE Alwan. 

Ramadan remains the Muslim world’s most lucrative entertainment window, and typically commands premium budgets and commercial slot pricing. 

The 30-episode psychological drama, a collaboration with Egypt’s United Media Services (UMS), is S Productions’ largest show to date. 

The cast is led by Egyptian stars Nelly Karim and Sherif Salama. According to market analysis published by CoProduction Salon, production houses across 17 of 22 Arabic-speaking countries contribute consistently to the annual Ramadan slate of scripted drama (musalsalat). Across platforms, the season typically sees more than 200 original Arabic scripted productions launch across the region, CoProduction Salon says. Egyptian-dialect titles represent over a quarter of new seasonal releases. 

S Productions has in the past produced Arabic versions of scripted series such as "Jane the Virgin", "Why Women Kill" and "The Affair".