NEWS
COL arms for escalating microdrama war; new global distribution network, Middle East and India expansion
23 February 2026
China-listed microdrama leader COL has unveiled a new distribution partnership network in a bid to build the world’s largest structured microdrama ecosystem, along with a content partnership that deepens engagement with microdrama series from the Middle East and India.
The latest development, which involves more than 1,700 titles in multiple languages, was announced in London this afternoon during the second annual MIP London event.
The initiatives are driven out of COL’s Singapore-headquartered international division, launched in August 2025 and led by COL Group International GM, Timothy Oh.
“Microdrama is entering its next competitive chapter, where quality, retention and monetisation standards are increasingly shaped by data and operational discipline,” Oh said.
The new distribution structure – built around partnerships for the Middle East & North Africa (MENA), CIS, Africa, Europe, Latin America and Southeast Asia – formalises its next phase of structured international growth, the company says.
COL has also expanded its supply line, inking an exclusive global partnership with Dubai-based production house Lemon Mint Films’ microdrama platform, BlingWood. The deal gives COL access to microdrama from the Middle East and India.
Blingwood, which says it’s a first of its kind in the Middle East, launched this month with original series such as "Kadak Coffee", "Dooriyan Hi Hai Zaroori" and "Forget Me Not".
COL’s broader pipeline also includes Indian series from Pratilipi, Korean titles from BeLive Studios and British reality-led formats from the U.K.’s Tattle TV, whose titles include "Dog Dates".
Additional regional partnerships and genre rollouts remain in development.
Companies involved in the global distribution network so far are Narativ (MENA, CIS and Africa), Harbour Rights (Europe and Latin America) and ROCK Networks, which joins as exclusive telco distribution partner for COL’s app FlareFlow.
“The structure signals COL�...
China-listed microdrama leader COL has unveiled a new distribution partnership network in a bid to build the world’s largest structured microdrama ecosystem, along with a content partnership that deepens engagement with microdrama series from the Middle East and India.
The latest development, which involves more than 1,700 titles in multiple languages, was announced in London this afternoon during the second annual MIP London event.
The initiatives are driven out of COL’s Singapore-headquartered international division, launched in August 2025 and led by COL Group International GM, Timothy Oh.
“Microdrama is entering its next competitive chapter, where quality, retention and monetisation standards are increasingly shaped by data and operational discipline,” Oh said.
The new distribution structure – built around partnerships for the Middle East & North Africa (MENA), CIS, Africa, Europe, Latin America and Southeast Asia – formalises its next phase of structured international growth, the company says.
COL has also expanded its supply line, inking an exclusive global partnership with Dubai-based production house Lemon Mint Films’ microdrama platform, BlingWood. The deal gives COL access to microdrama from the Middle East and India.
Blingwood, which says it’s a first of its kind in the Middle East, launched this month with original series such as "Kadak Coffee", "Dooriyan Hi Hai Zaroori" and "Forget Me Not".
COL’s broader pipeline also includes Indian series from Pratilipi, Korean titles from BeLive Studios and British reality-led formats from the U.K.’s Tattle TV, whose titles include "Dog Dates".
Additional regional partnerships and genre rollouts remain in development.
Companies involved in the global distribution network so far are Narativ (MENA, CIS and Africa), Harbour Rights (Europe and Latin America) and ROCK Networks, which joins as exclusive telco distribution partner for COL’s app FlareFlow.
“The structure signals COL’s evolution beyond catalogue supply into a coordinated international distribution ecosystem built for scale,” Oh said today.
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