Four-month-old international microdrama platform, FlareFlow, is on track to produce 100 original dramas in 2025 and 180 next year out of content hubs in Mainland China and L.A., along with production centers in Asia and North America, parent company COL Group said this evening ahead of tomorrow’s ContentAsia Summit Microdrama Focus in Taipei.

At between US$200,000 and US$250,000 per series, tonight’s announcement implies an investment of US$36 million-US$45 million in original series in 2026.

The announcement coincides with the app passing the 10-million download mark across 177 countries and regions, and a 500% growth in monthly user spend since launch. Audiences – particularly females aged 20-35 – are now bingeing an average of 22 episodes a day, the China-listed company said.

Launched in late April 2025, FlareFlow broke into the Top 5 Entertainment Apps on Google Play in the U.S. and climbed to Top 8 on Apple’s iOS Entertainment App chart within weeks, COL said.

FlareFlow currently aggregates more than 1,700 titles. Genres span family conflict, romance and revenge, social realism, and suspense-driven comeback stories, supported in 11 languages across high-growth markets including the U.S., Germany, Japan, Brazil and the U.K.

Top titles include the recent breakout series, “Mommy, It Hurts… Where’s Daddy?”, which attracted more than 40% of existing users within days of launch. COL also said completion rates rose above market average, and subscription uptake increased by 2%.

COL described FlareFlow’s infrastructure as “sophisticated [and] battle-tested”, combining AI-assisted creation with a data-driven content optimisation cycle. Teams run over 400 creative experiments per month — from hook strength testing to cultural adaptation trials.

“FlareFlow’s rise is not an easy feat — it is the culmination of years spent mastering content, audience insight, and changing consumption patterns,” COL Group CEO, Ray Tong, said.

“Success in microdramas is never about chance; it comes from building the discipline to know when to spark emotion, when to drop the hook, and how to sustain engagement,” he said.

COL Group also operates microdrama app ReelShort.