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Coupang picks up JTBC premium dramas; streaming platform adds free ad-supported titles
29 September 2025

Korean streamer Coupang Play has added a slate of flagship JTBC library titles to its platform for the first time. 

The titles – including award winners and blockbusters-in-their-time such as "Sky Castle" and "The World of the Married" – are ad-supported and available to both WoW and regular members.  

The new licensing deal kicked in on Friday (26 September). 

The package includes "The Youngest Son", which recorded a peak viewership rating of 30.1% and won numerous awards, as well as the 16-episode 2018 romance, "The Beauty Inside"; and "Melo Is My Nature" (2019).  

Coupang said additional titles would be added. 

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