CJ ENM’s new Korean drama, "Delightfully Deceitful", has gone live in Korea and Japan in a deal with Japanese platform U-Next, which will stream the drama immediately after its premiere on entertainment channel tvN and streaming platform TVing. Both are owned by CJ ENM.

The Studio Dragon drama, directed by Jamie K Lee, is about two people – played by Chun Woo-hee and Kim Dong-wood – on opposite ends of the emotional spectrum embarking on scheme for revenge. 

CJ ENM international director for content sales and acquisitions, Sebastian Kim, said the deal paved the way for more simultaneous releases in Japan.