Ekta Kapoor’s Balaji Telefilms has partnered with YouTube to release five exclusive shows on YouTube in a move the Mumbai-listed production house described as “shaping the next chapter of digital storytelling”. 

The digital-first titles named so far include “Haq Se” season 2, “Phir Pyar Ki Yeh Kahani Suno”, and “Kehne Ko Humsafar Hai” season 4. All will be available globally. 

Kapoor retains ownership of the IP. YouTube will lead ad/brand deals.

According to Comscore data cited by Balaji, YouTube reached over 75 million people in India aged 18+ on Connected TV (CTV) in April 2025, and according to Comscore, holds the #1 reach across CTV screens in India amongst media (May 2025). 

The new titles will stream on the @TheIndianKDrramas channel on YouTube.