• Home
  • News
  • Features
  • Publications
  • Screenings
  • Events
  • Video
  • Jobs
  • About us
  • Terms of Service
  • Privacy Policy
  • Free eNewsletter
  • Premium Subscription
  • Contact Us
  • Advertise With Us
  • Home
  • News
  • Features
  • Publications
  • Screenings
  • Events
  • Video
  • Jobs
  • Login
  • Free eNewsletterPremium
NEWS
GfK takes over Hong Kong audience measurement from 2024
24 July 2023

Data and analytics company GfK has won a six-year contract for Hong Kong Television Audience Measurement (HKTAM), beginning from 2024.

The contract was awarded by a consortium of broadcasters, platforms and ad agencies, including Television Broadcasts Ltd (TVB) and ViuTV.

Rita Chan, GfK’s director of media measurement, promised to deliver data that would ultimately drive “the transformation of the long-standing TV industry in a rapidly changing world”.

Previous
SG Ministry calls out Online Citizen for falsehoods; Two-year notice shuts down revenue sources, effective from 22 July
Next
Netflix unveils next Timo Tjahjanto feature
TOP
PAGES
  • Home
  • News
  • Features
  • Publications
  • Screenings
  • Events
  • Video
  • Jobs
USEFUL LINKS
  • About us
  • Terms of Service
  • Privacy Policy
  • Free eNewsletter
  • Premium Subscription
  • Contact Us
  • Advertise With Us
FOLLOW US
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
© 2019 PENCIL MEDIA PTE LTD